Personally, I feel people are more important than the business model. I have been a part of companies that didn’t have the best business models but they had unbelievable people. These amazing people are able to conquer the world. When you have these people working towards the same objective a team of 10 will operate like a team of 100. This is important in every organization in the world but certainly more important in small companies where there are only a handful of people.  The great people I am talking about have many different skills but if I had to