Cold Calling: The lifeblood of building a business

Most people HATE cold calling.  Matter of fact when I have interviewed experienced sales people, one of the first questions asked is, “will there be any cold calling or will you provide me with a list of people to call?” In a world of pay-per-click, website sign-ups, etc cold calling is a lost art. It is unfortunate because it is a great way to build a business. I am not just talking about the revenue potential that comes with cold calling but the vast amount of true marketing, strategic, business plan and market positioning information that comes from cold calling.